08 Feb

5 Social Media Trends that Drive Sales

Social networking can be one of the most powerful tools in your business’s arsenal, but only if you know how to use it correctly.  It has the potential to grow your audience and bring in many new customers in ways no other platform can.      But if you...

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30 Jan

Tips on Improving SEO Through Internal Link Optimization

It was Bill Gates who once coined the term “content is king.” If you run an online business, you know how crucial it is for you to get your content out in front of as many eyes as possible. Not only do you want to grow the popularity of...

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ecommerce

19 Jan

4 Ways to Improve Your Ecommerce Conversions

No matter what you sell at your Ecommerce store, it’s a safe bet you’re constantly searching for new ways to improve sales.  It may seem like a constant work-in-progress with sluggish growth, leaving you discover new ways to improve your conversion rates.  But because there are numerous factors that...

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seo_page_speed

18 Jan

Page Loading Speed to Become a Bigger Factor in Google Ranking For Mobile

If you’ve been waiting for a reason to upgrade your website, this is it! Google announced earlier this week their intention to implement a new mobile search algorithm designed to give preference to faster sites. Google calls it the “Speed Update” and not everyone will feel the impact. If...

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Google_Reviews

17 Jan

Google Cutting the Cord on Ad Review Extensions

We know Google is always playing around with their algorithm to keep the search engine giant as user friendly as possible. Back in 2013, they created what are called review extensions on their ads to help consumers not just see an ad, but actual reviews from other customers as...

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Google-Headquarters

21 Dec

Google is Now Allowing Images in Paid Search Ads

Humans are incredibly complex creatures who rely mostly on non-verbal communication. Words can communicate only so much, which is why they say a picture is worth a thousand of them. Nothing can impact your mood more than what you are able to see, which is why advertisers know the...

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SEO_Panda

20 Dec

Google is Still Updating Penguin and Panda Updates for SEO

Ah, algorithms. Love them or hate them, where would your business be today without algorithms? In the online world, algorithms make or break everything. And no, I’m not exaggerating. Try marketing on Facebook when they decide to change the way people see what you post. You can go from...

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Christmas Marketing

13 Dec

Is Holiday Paid Search in 2017 More Competitive than 2016?

It’s that magical time of year again. You know, the one where people around the world are eager to buy, buy, buy. To a seller, that makes the holiday season truly magical. But to capitalize on the heightened frenzy of holiday shopping, the seller must be at the top...

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B2B Marketing Google Adwords

07 Dec

When Do You Advertise on Adwords for B2B Marketing?

I see this not only requested by certain clients, but also asked by many marketers this question. The quick answer is – NO! Marketing for search advertising on Adwords will rarely if at all for another business to find yours. There are other means to advertise to assist in...

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Search Engine Optimization

05 Dec

Best Practices for Sharing Content & Getting Valued Traffic.

tend to get this question a lot with my clients, “Alex, how can I take my content and be able to get the traffic quickly?” Well, the these are some steps I take in sharing my content and being able to increase Alexa rank and overal SERP’s (search engine...

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