Google-Headquarters

21 Dec

Google is Now Allowing Images in Paid Search Ads

Humans are incredibly complex creatures who rely mostly on non-verbal communication. Words can communicate only so much, which is why they say a picture is worth a thousand of them. Nothing can impact your mood more than what you are able to see, which is why advertisers know the...

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Christmas Marketing

13 Dec

Is Holiday Paid Search in 2017 More Competitive than 2016?

It’s that magical time of year again. You know, the one where people around the world are eager to buy, buy, buy. To a seller, that makes the holiday season truly magical. But to capitalize on the heightened frenzy of holiday shopping, the seller must be at the top...

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B2B Marketing Google Adwords

07 Dec

When Do You Advertise on Adwords for B2B Marketing?

I see this not only requested by certain clients, but also asked by many marketers this question. The quick answer is – NO! Marketing for search advertising on Adwords will rarely if at all for another business to find yours. There are other means to advertise to assist in...

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