seo_page_speed

18 Jan

Page Loading Speed to Become a Bigger Factor in Google Ranking For Mobile

If you’ve been waiting for a reason to upgrade your website, this is it! Google announced earlier this week their intention to implement a new mobile search algorithm designed to give preference to faster sites. Google calls it the “Speed Update” and not everyone will feel the impact. If...

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Google_Reviews

17 Jan

Google Cutting the Cord on Ad Review Extensions

We know Google is always playing around with their algorithm to keep the search engine giant as user friendly as possible. Back in 2013, they created what are called review extensions on their ads to help consumers not just see an ad, but actual reviews from other customers as...

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Google-Headquarters

21 Dec

Google is Now Allowing Images in Paid Search Ads

Humans are incredibly complex creatures who rely mostly on non-verbal communication. Words can communicate only so much, which is why they say a picture is worth a thousand of them. Nothing can impact your mood more than what you are able to see, which is why advertisers know the...

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SEO_Panda

20 Dec

Google is Still Updating Penguin and Panda Updates for SEO

Ah, algorithms. Love them or hate them, where would your business be today without algorithms? In the online world, algorithms make or break everything. And no, I’m not exaggerating. Try marketing on Facebook when they decide to change the way people see what you post. You can go from...

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Christmas Marketing

13 Dec

Is Holiday Paid Search in 2017 More Competitive than 2016?

It’s that magical time of year again. You know, the one where people around the world are eager to buy, buy, buy. To a seller, that makes the holiday season truly magical. But to capitalize on the heightened frenzy of holiday shopping, the seller must be at the top...

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B2B Marketing Google Adwords

07 Dec

When Do You Advertise on Adwords for B2B Marketing?

I see this not only requested by certain clients, but also asked by many marketers this question. The quick answer is – NO! Marketing for search advertising on Adwords will rarely if at all for another business to find yours. There are other means to advertise to assist in...

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Search Engine Optimization

05 Dec

Best Practices for Sharing Content & Getting Valued Traffic.

tend to get this question a lot with my clients, “Alex, how can I take my content and be able to get the traffic quickly?” Well, the these are some steps I take in sharing my content and being able to increase Alexa rank and overal SERP’s (search engine...

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Online Directory

30 Nov

Top 20 Places For Online Directories.

We all know the major player in all directories will be Google Places/Business. But what about the other areas that can find some organic free traffic of possible other people finding you? Here’s my list of the top 20 you should be on, enjoy! Twenty other relevant directories that...

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Landing Page PPC

29 Nov

How Landing Pages Effect Paid Search Performance

One of the most discussed about topics and questions I am asked quite frequently is about landing pages and how it effects their paid search performance. 1. Outdated Landing Page. The most issue I normally see with poor performance pages is the coding and outdated the page can be....

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27 Nov

Best Time To Advertise For Holidays – Adwords

Now more than ever has become the best time to start advertising products on Google Adwords! Google has taken the approach of adding a newer model by expanding more information on certain products, pricing, and specs. Even with Google’s new shopping mobile experience has seen an increase in sales...

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