13 Jul
It’s one thing to create an ad and start advertising on Facebook, but it’s something else entirely to track all the numbers you get in return and apply it for the ultimate success of your business. The numbers might not match the goals you had in mind. Or...
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23 May
It’s one thing to create an ad and start advertising on Facebook, but it’s something else entirely to track all the numbers you get in return and apply it for the ultimate success of your business. The numbers might not match the goals you had in mind. Or maybe...
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26 Feb
There are a lot of marketing truths that seem to fight against human nature. When a lot of new marketers and business owners try to advertise, get the word out, and build authority in their niche, they think about the big picture all at once. When they create ads,...
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12 Feb
Marketing is essential. If people don’t know you exist, how can find you? And if they can’t find you, you’re simply not making the sales you need to be successful. While some marketing will offer results, the right kind of marketing can be the difference between mediocre sales and...
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17 Jan
We know Google is always playing around with their algorithm to keep the search engine giant as user friendly as possible. Back in 2013, they created what are called review extensions on their ads to help consumers not just see an ad, but actual reviews from other customers as...
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21 Dec
Humans are incredibly complex creatures who rely mostly on non-verbal communication. Words can communicate only so much, which is why they say a picture is worth a thousand of them. Nothing can impact your mood more than what you are able to see, which is why advertisers know the...
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13 Dec
It’s that magical time of year again. You know, the one where people around the world are eager to buy, buy, buy. To a seller, that makes the holiday season truly magical. But to capitalize on the heightened frenzy of holiday shopping, the seller must be at the top...
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07 Dec
I see this not only requested by certain clients, but also asked by many marketers this question. The quick answer is – NO! Marketing for search advertising on Adwords will rarely if at all for another business to find yours. There are other means to advertise to assist in...
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29 Nov
One of the most discussed about topics and questions I am asked quite frequently is about landing pages and how it effects their paid search performance. 1. Outdated Landing Page. The most issue I normally see with poor performance pages is the coding and outdated the page can be....
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27 Nov
Now more than ever has become the best time to start advertising products on Google Adwords! Google has taken the approach of adding a newer model by expanding more information on certain products, pricing, and specs. Even with Google’s new shopping mobile experience has seen an increase in sales...
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