Social Media, Optimization, Ads, PPC, Paid Search

13 Jul

Optimization, Fault-Finding, and Scaling Your Ads

  It’s one thing to create an ad and start advertising on Facebook, but it’s something else entirely to track all the numbers you get in return and apply it for the ultimate success of your business.  The numbers might not match the goals you had in mind. Or...

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10 Jul

The Technology Revolution

For the most part, technology hasn’t changed the way humans have lived for most of our history on this planet. Think about it for a second. For thousands of years, what mode of transportation have our ancestors shared? Horses. Wagons. It wasn’t until 1885 when Karl Benz invented the...

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B2B Marketing Google Adwords

23 May

Everything You Need to Know about Scaling and Optimizing Your Ads

It’s one thing to create an ad and start advertising on Facebook, but it’s something else entirely to track all the numbers you get in return and apply it for the ultimate success of your business.  The numbers might not match the goals you had in mind. Or maybe...

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page_authority

20 Apr

Tips for Building Authority with Your Website

Let’s start by talking about why you need a website in the first place. Your website is your home base. If you were opening a law firm, you wouldn’t meet clients on a street corner or in your backyard. It wouldn’t be professional. The same goes for being an...

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e-mail marketing

02 Apr

Email Marketing is Alive and More Important than Ever

Let’s start this off with a bold statement: if you want to run a successful business, then you need to have an email marketing campaign. As the internet continues to evolve and new marketing strategies are developed, one strategy has stood the test of time.  In fact, for the...

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20 Mar

How to Start a Blog

Starting a blog can be quite simple.   You don’t need any real technical know-how to do it. You need to know your way around a computer, but you don’t have to be a programmer or know a thing about HTML to set up a great-looking blog. Here are...

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19 Mar

The Link Between Authority and Success

You can know the basic definition of authority and desire to be an authority figure in your niche, but it’s something else entirely to know how to convert that knowledge into actual success.     Let’s face it, without the numbers to back up what you say you know,...

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ecommerce

14 Mar

Why Now is a Good Time to Get into Ecommerce

E-commerce sales hit new record highs for 2016 and 2017. The same will be true in 2018, especially as the economy continues to roll. With wages growing and people paying less in taxes, we can only expect the 2018 season, Christmas especially, to offer plenty of bonuses and surprises....

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26 Feb

Don’t Be Afraid to Micro-Specialize

There are a lot of marketing truths that seem to fight against human nature. When a lot of new marketers and business owners try to advertise, get the word out, and build authority in their niche, they think about the big picture all at once. When they create ads,...

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Authority Content

26 Feb

The Importance of Gaining Authority In your Industry

Anyone who has ever decided to start their own business knows how difficult it can be to break through the noise and reach the top of their chosen industry.  In some circumstances, it can even seem impossible.  How do you reach your market with a blog when there are...

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